We took Frupers to Bichos, one of the most loved programmes by kids. We asked them (through an online survey) to tell us which pranks they wanted the Frupers to pull on the hosts of the programme. We took several of these pranks from the Internet and recreated them on the Bichos TV set.

The pranks were: painting a moustache on the host’s face, painting him a wig or drawing graffiti in the middle of the set.

We used 3D technology to obtain top quality implementation and interaction between fiction characters and real people, which is a constant child's dream. They became the directors of the characters.

We and the client consider this implementation as a huge innovation within a cluttered space used only with conventional formats. This activity allowed the brand to get closer to its consumers and remarkably increased the bond between them.

Proof of that is the massive response created by the survey on our site: 18,500 visits representing a growth of 1233% compared to monthly average visits in 2009.