Cannes Lions

Butty&Belly-Hot Pot Hero

CHEIL, Beijing / RC PHARMA / 2017

Film

Overview

Entries

Credits

Overview

Description

We personified the navel as Belly and the butt as Butty by 3D animated characters to convey the main idea of the anti-hemorrhoid patches in an approaching and humorous way. The storyline is based on Belly saving the suffering Butty by pasting the anti-hemorrhoid patch to Belly himself.

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