Cannes Lions

Butty&Belly-Pain in the Butt

CHEIL, Beijing / RC PHARMA / 2017

Film

Overview

Entries

Credits

Overview

Description

We personified the navel as Belly and the butt as Butty by 3D animated characters to convey the main idea of the anti-hemorrhoid patches in an approaching and humorous way. The storyline is based on Belly saving the suffering Butty by pasting the anti-hemorrhoid patch to Belly himself.

Similar Campaigns

10 items

Butty&Belly-Toilet Psycho

CHEIL, Beijing

Butty&Belly-Toilet Psycho

2017, RC PHARMA

(opens in a new tab)