C More needed to stand out from a competitive international market by being passionate, inspiring and dynamic. A bold and playful logotype was necessary to build brand recognition. (See more under execution)

The layout system draws inspiration from one of the most common digital interactions in people's lives, online messaging. This connotation is further established through the chatty tone of voice, the friendly custom-made typeface and the emoji-rich icon set. The logotype with its glowing C reflects the world of film, the light in the cinema darkness with shadows and three dimensional effects. It’s dynamic and playful – adapting to different genres by taking part in the entertainment.

> Brand recognition: +100%

> Preference: +295%

> Number of subscribers: + 24%