Much of the VOD market is algorithm-based and impersonal, and we saw an opportunity to introduce a human touch in a digital world. This concept was brought to life in the motions graphics and embodies the essence of video on demand: content available whenever and wherever you want.

The familiar buttons from the remote control are given new life as playful, animated, physical objects. They are integrated throughout TV4 Play's world, becoming an integral part of the identity. These graphical elements – in combination with a new set of friendly icons, a local tone-of-voice and a custom-made typeface – create an energetic and welcoming identity that dramatises and embodies the essence of video on demand: content available whenever and wherever you want.

> 2.5 million registered users in one year (the goal was 1 million).

> Named Sweden's best entertainment site 2017 by Internet World.

> Brand Awareness increased with 32%.

> Preferred brand on the market: 200%.