Cannes Lions

C3

ECCETERA PRODUZIONI AUDIO, Milan / CITROEN / 2012

Overview

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Overview

Description

We see a Citroen C3 being refiled at a petrol station. The nozzle goes in and petrol starts pumping. Cut on the view of the Arc de triomphe in Paris. The image starts rotating like a petrol pump display, showing a series of different road landscapes. Eventually it stops on the view of the Coliseum in Rome, which is 1.423 km away by car. Cut back to the petrol station where filling is over. A super appears: New C3eHDI. Up to 1430 km with a single tank.

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