To bring CITROËN's newest car closer to its target demographic we created a revisited version of the city guide format putting the DS3 on the tracks of urban culture. Broadcast online and on social networks Street Mapper efficiently reaches a young target and projects the viewers into an innovative vision of urban living they can easily relate to. In 9 episodes the show takes viewers on a hip and fast-paced tour of London, Paris and Berlin with guests from a new wave of young, talented and creative city-dwellers, whose lifestyles and personalities embody the DS3 urban philosophy. Driven by cool urbanites all around Europe’s capital cities, placed at the heart of the programme, the DS3 appears to the viewers as a natural link between our guests and their favourite city spots: An organic product integration for an optimal effect on our target.

In 3 weeks Street Mapper totalled a number of 400,000 views, and was the talk of the web, while the city guide experience successfully extends itself on Facebook with daily city tips delivered to the Street Mapper Community.