Cannes Lions

C4

H , Paris / CITROEN / 2013

Case Film
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Overview

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OVERVIEW

Description

When you drive at night you are never sure of what you see.

We follow a Citroen C4 driving on a winding road in a dark wood.

We can see different shapes of dangerous things next to the bends of the road. Every time the powerful directional xenon lights reveal that in fact it's something different from what it looked like in the darkness. A strange hitchhiker is in fact some tools left in a road working site. A deer is made of trees.

A huge truck is in fact a shack. Eventually the Citroen C4 approaches a sheaf that looks like a hairy monster.

When the light shines on it we discover that this time it's not just a sheaf but an actual monster. The Citroen C4 stops.

The monster crosses the road with two baby monsters.

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