We sent actors dressed as priests through the pedestrian areas of major German cities. They carried sandwich-boards preaching (front side) the famous bible quote Hesekiel 25.17 known from the movie Pulp Fiction: "The path of the rightous man is beset on all sites by the inequities of the selfish and the tyranny of evil men ...". The back of the board featured the Citroën Lane Assist to always stay on the right path.

A higher interest in lane departure warning systems at the respective local dealers.