Cannes Lions
LEO BURNETT SCHWEIZ, Zurich / CABARET VOLTAIRE CUKTURAL CENTRE / 2009
Overview
Entries
Credits
Execution
Since with Dadaism everything is art somehow - we took just that and made everything art, regardless of it being a park bench, a public phone booth or toilet, trashcan whatever.So we declared everyday objects with a red sold sticker as artwork. Those were sold over www.alles-ist-kunst.ch. Shortly before the election we've cleared up the teaser by freezing the sales and stating - stop with the cultural clearance and selling-out of the city.
Outcome
More than 13'000 visitors online at www.alles-ist-kunst.ch, over 400 sold objects and a ballot won, with 65% Yes votes for Cabaret Voltaire.
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