The launch of the "MLB Always Epic" marketing campaign, created for Major League Baseball, strategically coincided with baseball's opening day. The campaign showcases the compelling personalities of MLB's cast of star players, as well as other 'epic' characteristics of the game, via a multimedia, heavily web-based and creatively unconventional campaign.

The TV, OLB, and website all launched at 1:00 on Opening Day along with the first game of the season on ESPN. The spots ran during the game driving to the site that went live along with the first pitch.

The client has been extremely happy with the campaign. Consumers are passing the work around - over 500,000 visitors have already engaged with the website and we're only 6-weeks into the season.