Cannes Lions
WAYS & MEANS, Los Angeles / KENZO / 2018
Overview
Entries
Credits
Description
Humberto: We had designed the clothes and knew we wanted to give a platform to Natasha. We told her we had a design philosophy of what the collection was about, but which she didn't need to incorporate. Natasha: I could see the story in my mind, and as it grew, part of what kept developing was my willingness to include parts of my own narrative, as a grounding force to keep the film on its legs despite all the surrealism. I'm a child actor and the father figure is a mirror for my own father, who was a boxing promoter and who put me in show business when I was 6 years old.
Execution
Film trailers and teasers were cut and released on KENZO's social media channels. KENZO's celebrity talent and directors also released teasers on their socials. A microsite was created to discuss the backgrounds of the films with more info about the collection.
Outcome
Cabiria, Charity, Chastity was released September 2017. The short represents KENZO having a continued cultural impact as a tastemaker and supporter of the arts.
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