Cannes Lions

KENZO WORLD

KENZO, Paris / KENZO / 2017

Film

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The rhythm is going to get you. The director has certainly transcended the genre, creating a madcap musical stomp that blends choreography and performance. Without pausing, he drops us into the midst of frantic life, invites us to run as far as the eye can see, with renewed energy, never out of breath, to pursue our dreams and desires.

Margaret Qualley gives elegance a diabolical tempo in a flamboyant green dress created by Carol Lim and Humberto Leon – with her chest strapped inside a Japanese-style warrior outfit that becomes free-flowing at the waist. She aims for the moon and dives headfirst into her dreams. With a cavalcade of back flips through a series of corridors, she gives a boldly insolent performance that captivates with each mutation, exuding raw, provocative energy. In her wake, she pulls everything that moves along with her; she sees the world the way she wants to see

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