Cannes Lions

CADBURY TUMBLES

PROMISE BRAND SPECIALISTS, Johannesburg / CADBURY / 2011

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Description

The spot opens with four young men at the start of a Rube Goldberg-type machine as one of the team sets a Tumble down to start the machine in motion. We follow the progress of the Tumble through the machine as it travels through various interesting stages. As the Tumble appears to be reaching the end of the circuit however, a dog runs into the shot and steals the Tumble. We are left with four frustrated guys and one relieved young lady who is dangling precariously above a pool of water at what appears to be the culmination of the elaborate route through the machine.

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