Snapple launched a line of waters to reach 18-30 year-olds seeking healthier beverages. Our mission was to integrate an online campaign with the ‘Bubble Wrap®’ commercial.We accomplished this with a two-phased online media approach and MySpace page to deliver the message that Antioxidant Water helps protect your body with powerful antioxidants. Online media encouraged interaction and created awareness of the new product and drove to the MySpace page, where users could learn more about Antioxidant Water. All three elements integrated seamlessly with the commercial, and took engagement and interaction to a level unattainable through television alone.