On September 10th 2011 storm warnings appeared on blogs and forums across the Middle East. Human curiosity was piqued by the mere mention of a tornado hitting the Middle East!September 20th 2011, ten days later breaking news alerts were broadcasted on leading TV stations. 100% of placements were secured for the first ad break, making the scratchy news reporter creative message appear like a broadcasting interruption.TVC’s began to populate the stations and Tornado Thursdays Movie Platform was created – Twister was of course the first film. We even created the world’s first 4D cinematic experience using wall fans to create the feel of a storm while the Cadillac Cinema ad ran across screens.Storm-overs interrupted web pages and your phone became the mobile storm connecting print to product sharing tools.A storm hit the Middle East and nothing was ever the same.

Perfect storm generated perfect results!The elusive young consumer who used to be bored by Cadillac was now fully engaged: -Excitement over the storm drover over 19,000 consumers to visit www.theperfectstorm.me in just two weeks.-Over 64,000 cinema goers across the UAE experienced the storm in 4D – a global media first!It wasn’t just a feeling, according to TNS Brand Health Monitor Report 2011 Q2 + Q3 - the experience drove sales & positive awareness: •Sales increase of 17%•CTS awareness jumped by 25%•Positive brand opinion increased by 85%