Our client wanted to use a famous figure to support the Grand Vitara SZ, but he didnt have enough budget. We therefore did inside covers in all the music and celebrity magazines, and with identical standins of the real models of the cover, we tried to create the illusion of seeing the real model's backside, as they appeared on the cover, discovering they had a Grand Vitara SZ behind them.

The campaign was always scheduled in the back covers of the main magazines in the country, and it was a whole invasion.Musicians, models, actors, even the president's son, were part of our campaign without knowing. People discovered that: "Behind every great man there is a Grand Vitara".

The participation in the segment increased from 17% in the first half of the year to 23% after 5 months of being in the air campaign.GM becomes the leader in its class (SUV) in Colombia with the Grand Vitara.The values of design and performance become a priority for our differential target.During the first semester of 2008, we had monthly sales of 420 units. In december, 5 months later, a growth of sales in 67% was reached.We grew 35% in comparison to the previous year, selling 2000 more units than we sold in 2007.