To complement Cadillac’s provision of relevant, additional gaming content, the brand sought out a unique grassroots approach to further promote and add a level of authenticity to the program.Cadillac loaned V-Series vehicles to press attending E3 – the gaming industry’s premiere annual event – spurring significant editorial coverage. Other components included a skinned, PGR3 branded, CTS-V race car during the SPEED World Challenge GT event and a mini-site dedicated to the expansion pack on Cadillac.com.

One month after launch, the total time spent driving the V-Series Cadillac collection in-game was 457,206 minutes, approximately 318 days, nearly ONE YEAR’S worth of time spent virtual test-driving these cars. Currently, 306,543 users had downloaded the content packs, creating 919,629 V-Series Cadillac’s on the virtual road.