When we came up with the idea we firstly started looking for an actor that could be 'the voice of the Ampera'. An actor that could proclaim the silence as well as react to passersby. When we found the actor, we looked for and found a promotional agency that coudl provide the hardware ' i.e. stickering and placing the 8 loudspeakers

The promotion got a lot of attention at the moment of driving around in the heart of Amsterdam. People were genuinly surprised. Immediately people started tweeting and putting photos on Facebook. Within a day the Ampera stunt received over 10000 views on Youtube. Especially for a brand like Opel that tries to show a different side of itself, this was a highly creative and valuable promotion.