Our objective was to promote the "Golden Seat Promotion", a partnership between our two clients Caixa (the largest Portuguese bank) and Benfica (Portugal's biggest football club). The mechanics of the promotion was quite simple: fans who have th Caixa- Benfica Credit Card can take part in a draw during the matches and win, immediately, thousands of Euros.During a major football match at Benfica Stadium, the fan were surprised by a streaker (an actor) who came from the stands and invaded the pitch. Policeman and stewards tried to catch him but couldn't, simply because they were also actors. When they finally caught our guy, they didn't take him to the ground as they normally do... they lifted him up and started celebrating with him! Finally, the stadium's screens and speaker explained that everyone could be a real winner at Luz Stadium.