It’s a simple but powerful idea: New Applied Now. NEW powerful innovations, Applied with deep industry knowledge, insight and design thinking, at the speed and relevance of NOW. This core idea inspired a visual expression that is bold, optimistic, energetic, dimensional, fresh and vibrant. It amplifies the brand’s Greater Than symbol into a heroic emblem and a call to action – itself a representation of the innovative thinking that makes Accenture great. The new look thoughtfully prioritizes elements to bring focus and clarity to any message, with a brand voice that leans in to the present tense, sharing what Accenture is doing today to transform businesses in disruptive ways.

This comprehensive refresh is an actionable expression of Accenture’s new vision, while supporting its reputation of high performance delivery. Designed to be dynamic and flexible, there are no strict guidelines – only core principles that reflect Accenture in bold, optimistic and fresh ways. The color palette is more vibrant and uses a much broader spectrum. A new typeface, Graphik, shows stability and confidence – it expresses messages in a clear, modern way and works at any scale. The logo was modified to complement this aesthetic. A new layout style shows restraint and keeps content as relevant and simple as possible. Photography has always been a mainstay, but now is more crisp, active and authentic. And finally, the Greater Than symbol is elevated to heroic status with scale, vibrancy and dimensionality. Today, the Accenture brand reflects what they stand for, yet never stands still - every element thoughtfully designed for impact.

Accenture has reinvented their brand expression in a contemporary way that speaks to a new generation. Unprecedented levels of excitement are emanating from employees, clients, agency partners and media as the new identity is being unveiled around the world -- from events like the World Economic Forum in Davos and the Super Bowl LIVE in Houston, to Accenture office spaces from the Bay Area to Bangalore. At the Mobile World Congress in Barcelona, we heard “the booth looks FANTASTIC and is THE standout exhibit in Hall 2.” The energy and passion expressed in this brand refresh has been contagious. It drives every new expression of the brand, in every medium. It translates to financial results, too. Accenture reported US$9.2 billion in new bookings; according to the Q2 FY17 earnings call, “our very strong bookings confirm both the relevance and success of our strategy to rotate our business to the New