In Dubai, January is a busy month for travel companies advertising packages as well as for anyone having to face the classical post-holiday season workload. Calendars stack up. And “to-do” lists get claustrophobic.

Ethos Travel wanted to appeal to Expats and Nationals in the UAE.

Each line, designed using Outlook-style calendar invites, is an appeal for help; i.e. if your calendar is screaming “FML”, it’s time to get away, with Ethos Travel.

Using Arabic text, we designed a specific and unique font-style out of Outlook calendar invites.

Each calendar appointment was also customized based on popular jobs and their mundane tasks in the UAE.