Cannes Lions

CALENDAR 2002

ARMANDO TESTA, Turin / LAVAZZA / 2002

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Overview

Description

Testaweb and EDV have created an internet site entirely dedicated to the campaign and the calendar: www.espressoandfun.com besides the photos from the calendar, you can find other curiosities and information about this project in different sections of the site. In the "fun" area, the surfer can express himself by inventing a short story around the photos he prefers. The stories were published on the site and other surfers were able to vote for the most original. The prize for the winning story was the luxury edition of the calendar. The "Interactive" section offers specific services such as a personal notebook. The Press Office section offers press release and information in several languages.

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