Cannes Lions

COFFEE MACHINE ELECTROLUX

ARMANDO TESTA, Turin / LAVAZZA / 2012

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OVERVIEW

Description

“Favola A Modo Mio”, that in Italian means “Fairy tale in my way”, is the new Lavazza’s coffee machine.

Once upon a time there was a white city all made of paper where people would wake up early in the morning and rush about their busy lives.

Then fortunately one day something new appeared and they all lived happily ever after.

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