Starting from the old version of the Pirelli Calendar website, the purpose was to obtain a completely new "object" which is the digital transposition of the world famouse calendar, with an elegant and modern look and feel, with a lot of special and interactive contents, with a complete archive of photos and informations from the Calendar past editions (since 1964) and with the objective to hit a target audience “ten times bigger”.The Calendar is the maximum expression of Pirelli Group communication. It’s an out-of commerce object, printed in limited copies.The target of the site is composed by all-world people.