Cannes Lions

SUZUKI SCOOTERS

BOLD\TBWA, Oslo / SUZUKI / 2003

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Overview

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Overview

Description

We copied a Suzuki scooter with its price onto a card. Then we attached the card to the spokes of bicycle wheels all over Oslo - to create a motor-like sound. (The way children do, to make believe their bicycle has a motor.)

Outcome

The result has not been measured.

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