Cannes Lions
WAX, Calgary / CALGARY SOCIETY FOR PERSONS WITH DISABILITIES / 2010
Overview
Entries
Credits
Description
Tell a wide variety of stories in a way that’s visually interesting.
Execution
The entire annual report was written by hand on objects that represent the beginning of a goal, and in turn, the completion of that goal. The final look reflects the human touch that’s needed to keep CSPD going.
Outcome
The annual report, and its stories, were well received by people who regularly donate as well as those who became first-time donors.
Similar Campaigns
11 items