Cannes Lions
WAX, Calgary / CALGARY SOCIETY FOR PERSONS WITH DISABILITIES / 2013
Overview
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Credits
Description
We needed to reiterate that CSPD looks beyond disabilities, stereotypes and appearances – in order to help each client reach their full potential – in a powerful way.
Execution
To illustrate the concept of "seeing past disability", we created a report printed entirely on french-folded translucent vellum. This allows the reader to see through each page, creating a powerful juxtaposition between full flood B&W portraits and stark sans-serif typography.
Outcome
This annual report tells a powerful story with an emotional punch – more than a handful of readers have shed a tear. More importantly however, it has helped CSPD secure a much needed land-lease from government agencies - ensuring that CSPD will have room to grow, as their clients need change.
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