The objective for this poster was simple and to the point: grab the attention of all those in the advertising and design community and persuade them to enter the Advertising and Design Club of Canada Award Show.

The people in the creative world that don’t care about doing great work are zombies. They are, in fact, 'The Working Dead'. To illustrate this concept, we designed a poster that carried a hidden message for those that put in the late nights. During the day, the poster reads, “Not everyone cares about doing great work”. But later, when all the zombies have gone home and the office lights are dimmed, the glow-in-the-dark ink appears, revealing the line “But you do”.

Entries for the ADCC are open April 27, 2012 so there are no real numbers as of yet.