Cannes Lions

TELEVISION NETWORK

BRAND NEW SCHOOL, Los Angeles, Ca / FUEL TV / 2011

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Overview

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In this :30 comedic Identity piece for Fuel TV we meet a not so likable character named Donald Bag. We combined both live-action and animation to illustrate D Bags absurd behavior as he strolls through a park accosting small children and knocking people over all the while the audience merrily hums along to a homage of the infamous Mary Tyler Moor soundtrack.

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