Cannes Lions
HPP THE SALES MACHINE, Lisbon / CORREIOS / 2004
Overview
Entries
Credits
Description
How about you? How many neurons do you have? Neuron, because it is the symbol of thinking that it is what make a difference between campaigns, because it settle relations and, how more neurons you have, which means, how many more trophies an agency gets, the more capable it is. A new trophy was created symbolising an active neuron with a flashing led.
Outcome
The entries triplicated compared with last year.Mailing near - 3000.Tax Return - 3%.Awards ceremony attendents - 400.The results were surprisingly positive- comment from the client.
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