SEDEX is a traditional public brand. It was always the most important express service in Brazil. However, over the years, SEDEX started losing space. Younger generations don't perceive so well the brands attributes of speed and agility as old consumers do. Besides, some problems with its logistics system caused many delays on deliveries and the trust factor was in danger for the first time despite of its 30 years of good services.The brand needed to reconquer its place in the market and, to achieve this goal, traditional advertising wouldn't be enough. It's little presence on the internet led us to an insight. We realized that the way of sharing content of sites and blogs was slow and little practical for the users. That´s why everybody is used to sharing content on just 1 social network. Based on this analysis we created SEDEX Spread It, an express share button that integrates the main users' social networks.To call the attention to the project, we made a partnership with one of the major portals of the country that included the button in its share bar. This influenced a lot of blogs and sites to do the same. As the tool was being spread, the way of sharing content on the internet started to change and thus people's perception of the brand as well.

We realised that the way of sharing the content of sites and blogs was slow and not practical for the users. Starting from this analysis and from the main SEDEX attributes (speed and capillarity) we had an insight.

We created SEDEX Spread It, an express share button that integrates the main users' social networks. To call the attention to the project, we made a partnership with one of the major portals of the country that included the button in its share bar. This influenced a lot of blogs and sites to do the same.

In only 3 months, SEDEX Spread It had over 250,000 registered users that shared more than 4.000.000 portal news and blog posts. So far, 20,000,000 people have been impacted on social networks. With these results the brand jumped from a non-existing presence on the internet to a recognizable one. SEDEX Spread It proved to be good for the whole public:- For users, because it enhances the sharing experience; - For sites and blogs, because it allows their contents to reach more people;- For the brand because, it amplified points of contact with a constant media that refreshes the image of a 30 years old brand.As the tool was being spread, the way of sharing content on the internet started to change and thus people's perception of the brand as well.