DJ's love to talk. So to promote the season premiere of Secret Diary of a Call Girl we gave them something well worth talking about. A high class, S&M savvy call girl working from a bedroom directly opposite their studio window. Of course they couldn't help but broadcast their saucy observations to the world and as predicted other stations immediately picked up on the story. Then on premiere night with public interest at its peak our 'actress' slowly closed the blinds on her eager audience and revealed this message: Secret Diary of a Call Girl - 9:35 Tonight on Prime.

Due to the unashamedly voyeuristic nature of ‘Secret Diary of a Call Girl’ we crafted an epic stunt that we knew would appeal to the show's target market in a big way. We also made sure our call girl and clients appeared at the bedroom window during peak afternoon drive time, a time we knew our audience would most likely be planning their TV viewing for the night.

The end results were impressive. Not only did DJs nationwide pick up on the story and unwittingly create us an amazing 72-hour radio campaign, but it generated a huge level of engagement with our 308,000 strong target audience of 25-54 year olds. Engagement that sparked their furtive imaginations and led them to generate thousands of Tweets and Facebook posts, helping make the premiere of Secret Diary of a Call Girl the single most talked about television premiere of the year.