Cannes Lions
HAKUHODO, Tokyo / HAKUHODO / 2016
Overview
Entries
Credits
Description
THE FACE SPEAKS VOLUMES. JUST LOOKING AT A PERSON’S FACE CAN GIVE YOU A SENSE OF THEIR PERSONALITY AND LIFE HISTORY.
WE DEVELOPED A NEXT GENERATION CAREER MATCHING TOOL “ADMAN DNA" USERS WOULD ACCESS THE SITE AND HAVE THEIR FACE COMPARED TO THE 9 AVERAGE FACES AND BE MATCHED TO ONE. USERS COULD THEN FIND OUT ABOUT MORE INFORMATION ABOUT THAT CAREER.
Execution
WE HAVE SCANNED THE FACES OF 700 PEOPLE WHO WORK IN THE AD INDUSTRY CATEGORIZED BY THE 9 PROFESSIONS TO EXTRACT THE STATISTIC DATA ON THE FACIAL FEATURES COMMON TO THE PROFESSIONS. AND ALSO WE HAVE CARRIED OUT THE QUESTIONNAIRE SURVEY TO FIND OUT THE EACH PROFESSION FEATURES SUCH AS NATURE AND THE WORK STYLE.
Outcome
MANY USE THIS TOOL AND GENERATED A LOT OF SOCIAL BUZZES.
- GENERATED OVER 800,000 PAGE VIEWS
- USED BY OVER 100,000 PEOPLE
- FEATURED ON MORE THAN 35 MEDIA OUTLETS
- WON A NUMBER OF PEOPLE’S CHOICE AWARDS FOR THE BEST NEW GRADUATE RECRUITMENT WEBSITE IN THE ADVERTISING INDUSTRY
Similar Campaigns
12 items