Numerous artists applied for a chance to exhibit their artworks in the São Paulo cityscape, namely, on the domes of the city’s public telephones. A jury selected the top 100 applicants and their works were exhibited along 8 ‘artistic circuits’ created for the occasion in several areas around the city. The artworks attracted people from different urban tribes and walks of life.

We managed to get a large number of artists involved and disseminate the project. By giving color to a gray city like São Paulo, the new payphones was able to catch people's attention. There is always long lines to make calls to the most famous devices, even in the age of cellphones. Photos and horseplay around the booths also happened, generating spontaneous dissemination on social networks and high public approval ratings of the Vivo's brand and destruction of payphones decreased significantly.

- Raised awareness of the importance of the public phones and their preservation; the vandalising of public phones decreased by 18%.

- 15% increase in payphone calls.

- Audience reached by media: 19,035.741

- Web Page views: 154,370.290

– 99% acceptance on Twitter and 87% on Facebook

- Thousands of pictures of the artworks were posted on Instagram with 100% acceptance in comments.

- In the first two months of the event there was already a significant buzz in social networks and a desire that the event be continued and taken to other cities in the country