Cannes Lions
TRY/APT ADVERTISING AGENCY, Oslo / DNB BANK / 2013
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Two Norwegian fishermen are out fishing far off coast, in the cold Nordic Sea. The weather is as bad as it gets and unfortunately they get visited by a gigantic unfriendly whale. This leaves one of the guys hanging on by a pole behind the boat. Fighting for his life, struggling to hold his grip, he shouts for his colleague to assist, but his worries are not of the situation he´s in: He wants his mate to call the bank.
They have forgotten to bill a client for a delivery,the bank closes at 4 pm and fear of the negative balance on the check account.
That´s why we say: It´s not always convenient – That´s why you can call us at all hours.
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