Bone & Joint problem is a main reason that so many people “slow down” as they get older. Many small symptoms occurred ,like knee pain & backache, since their ages over 45. But for most of them in China lack of awareness that such symptoms could be relieved and prevented.

To awaken 45+ people’s need to take calcium & glucosamine, Caltrate “Mobility“ Campaign Launched.

We found that people aged over 45 become more enthusiastic on social media. We create social posters on an crossover way, which innovatory combines Chinese revolutionary POP and modern health philosophy. We put all social posters into an interactive H5 and received a significant amount of attention on the social media.