Cannes Lions

Poo Romance The Sequel

PROCTER & GAMBLE, Macquarie park / PROCTER & GAMBLE / 2019

Film

Overview

Entries

Credits

Overview

Execution

Australia is a diverse nation, but one thing unites us; a childish glee in making light of taboo topics.

In Episode 1, we blasted the poo taboo with a Bachelor-inspired Poo Romance. We watched perfect stool-mates, Miss Meta and Nugget, meet in a love story that left everyone holding their breath. So in Episode 2, we pushed even harder, with a scandal that threatened their love. Vying for Miss Meta’s attention, Gutsy looks set to force Nugget out of the picture altogether. But in a twist worthy of The Bachelor itself, we learn that Miss Metamucil is only interested in training the shit out of Gutsy. The revelation leaves Nugget and Gutsy free to become best friends.

We tapped into Australia’s irreverent sense of humour to help the nation talk about the untalkable. It was an approach that proved when you have the guts, good shit happens.

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