Cannes Lions

CALVE

ALFRED, Amsterdam / UNILEVER / 2011

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Calve peanut butter is a Dutch Icon brand. Their famous slogan has always been: who has not grown up with it? This time we see a little boy that has absolutely no talent for football. His name is Pieter. He turns out to be Pieter van Den Hoogenband (Hoogey)the famous dutch swimmer. Later to become three times olympic goldmedal winner.

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