Simply put: Knotch is the only all-in-one solution for content measurement solution that can tell Unilever whether they reached their target audience and how they felt about their content. Knotch does this by sourcing attitudinal, behavioral, demographic, and benchmarking data in real-time through a single unit. Using the universal metaphor of the thermometer, Knotch allows consumers to engage with the content in an unfiltered way, and tell Unilever how they felt with a single click. Its back-end dashboard serves behavioral, demographic, and benchmarking data in real time - giving marketers an unparalleled view of their content’s ROI. Knotch is platform agnostic, and shows an average response rate that's 100 times the industry standard - validating its unique approach.

Less than 5 hours after going live with their first piece of content, Unilever had over 500 responses of true sentiment about their content which meant that they were able to see how people felt about the content, when they dropped off and how likely they were to watch more. This real time data helped Unilever and Broadly achieve incredibly high completion rates of 25% and get 15% of the audience to give them their self-reported emotional responses on both the brand and the content.

By using Knotch, Unilever and Broadly were able to focus their efforts where they mattered most - taking their consumer relationships to new heights. Knotch's technology helped Unilever understand performance of multiple pieces of creative and optimize accordingly, maximizing their campaign’s ROI and helping them predict their consumers' next moves.