The Camel Life Experience 2005 is the main BTL activity for JT International in Germany on their internet platform camel.de for the brand "Camel". The Camel Life Experiences 2005 offered 10 different award packages, known as "Life Experiences" to 10 teams consisting of 3 people each, who applied online.

The website platform core was the foundation for the campaign. New modules and applications were deployed to enable direct communication between the users. In addition, alerts were transmitted from the platform to the users informing them of new events etc.

The target group were young adult smokers living in Germany.