After the Great East Japan Earthquake, S.T., as a company, didn’t clamp up nor just give a supporting message but made this commercial to acclaim ‘the value of ordinary life’.As a household utensils manufacturer, appealed a product name ‘Shoshu-Riki’ out loud with a theme of ‘back-to-ordinary life.’In this commercial, the main character, a boy, is a symbol of the future and life, sang a jingle by la-la-la to support.