The Leica V-Lux 20 is the ideal camera when traveling about. Its use is intuitive and is especially handy – qualities it shares with the iPhone. In fact the Leica is in one aspect far superior to the iPhone: although exactly the same size, it takes much better pictures. As a give-away to visitors at the fair, protective cases were produced, which make the iPhone look like a Leica V-Lux 20.

The protective cases were a hit at the photo fairs, generating a lot of visitors on the Leica stands and noticeably stimulated the sales of the Leica V-Lux 20.