We covered the spherical structure with matte-grey vinyl then placed the specially designed store mark on both sides. One facing the walkway and the other facing across the bay.

The iconic design displayed an Apple logo in red which is the national colour of Singapore, with ripples of water underneath. The ripples of water used iridescent foil so it reflected the emerald waters of Singapore’s bayfront.

The reflection on the foil created a constantly moving waves on the design itself. This constant movement represented the dynamic passions, ideas and imagination of Singaporeans.

The use of iridescent foil was extended to some of the collaterals, including packaging, card, poster and additional barricade for basement entrance.

We also created a video which animated the Apple logo and transformed it to our iconic design. This animation was used for screen savers on Apple devices and was played on the store video wall.