To associate Mikado to snacking in front of series, we needed to pronounce ourselves the official biscuit of serie-lovers!

And that is clearly what we did with the campaign « Mikado, the biscuit of series! ».

1.Build on our 3 previous TVC by enlarging the Mikado consumers portrait gallery with a new personality completly fond of series.

« The one who doesn’t wan’t to miss a bit »

The very special Mikado consumption ritual of a woman addicted to TV series.

This copy lives with a specific tag in France, dedicated to the promotional offer: 1000 TV series’ seasons to be won

2. 6 web videos highliting 6 very good reasons for Mikado to be the ultimate biscuit for TV series.These videos need to be broadcasted within a series universe to make sense with the context (for example: YT pre-roll for series « recap » videos).

3. The « ultimate biscuit for TV series » TV sponsoring.

4. In Store: series promotional offer on pack.

5. PR: the complete Mikado box.

There is not yet any result (not enough perspective to the campaign which is still ongoing).