Cannes Lions

CAMPAIGN AGAINST DEATH PENALTY

CONTRAPUNTO, Madrid / AMNESTY INTERNATIONAL / 2004

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Overview

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OVERVIEW

Description

As we were at the start of the year, we decided to give away calendars for the year 2004, showing photos of the people who were going to be executed this year.

In the top part appeared the photo of the condemned person, and in the bottom part the calendar for 2004, up to the day of their execution. The rest of the days and months were left blank.

We sent the calendars to the main opinion leaders and we also gave them out in universities, shops, cafés and markets.

Outcome

The campaign was a huge success. The main mass media spoke of the news this calendar created, And 20,000 signatures have already been collected against the death penalty. Up to now, the execution of a prisoner has been suspended: that of Edward Capetillo.

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