55 million children around the world suffer from hunger. 19 million are malnourished. Five million die each year. It would cost 3 billion euros to eradicate the problem. The NGO Action Against Hunger has developed practical ways of dealing with malnutrition and wanted to spread information about RUTF, an energy-dense foodstuff.

To encourage ordinary people to become participants in the battle against hunger as well as increase awareness among governments, we decided to focus on asking just one person to help. That one person is Al Gore. After doing a good job raising awareness of climate change with his film “An Inconvenient Truth”, perhaps he could do the same again for children in poverty and distress.

The campaign is a public international appeal to the Nobel Peace Prize winner Al Gore to direct a documentary about the fact there is an effective and achievable solution (though quite unknown) capable of giving these children the chance to live full lives.

To encourage ordinary people to participate in the battle against hunger as well as increase awareness among governments, we decided to focus on asking just one person to help. That one person is Al Gore. After doing a good job raising awareness of climate change with his film, An Inconvenient Truth, perhaps he could do the same for children in distress.The campaign is a public international appeal to the Nobel Peace Prize winner, Al Gore, to direct a documentary about hunger.For the first time, all the elements of a super production launch were created before the movie actually existed.

• When asked by TIME magazine, Al Gore´s spokeswoman said: It's quirky, but I have to admit it's a good idea.

• 112,575 users visited the webpage.• 42,368 people have already signed the official petition.• Due to its success in Spain, the campaign will be released in the U.S.A., U.K and France in March 2009.• More than 1 million€ generated in advertising in just 3 months.• Increase of 150% in the number of new members and donors.• 33 media reports (print, radio and TV).• Well-known actors, actresses and film directors publicly declared their support