We used an interactive game in which there were supposedly two levels. On the first level, we see a rose with a thermometer on the right, with a call to action inviting the user to "Click to keep it from drying out." By hitting the button the user prevents it from wilting; if they stop clicking the rose dies and we move onto the next level. On level two we see a photo of a babe in arms with the same thermometer on the right, and the copy: "Now shall we play for real?"