Cannes Lions

CAMPAIGN FOR A LIVING PLANET

LEO BURNETT SYDNEY, Sydney / WORLD WILDLIFE FUND (WWF) / 2010

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The ocean is dying, the rainforest is disappearing and the ice is melting. WWF wanted to remind people of the fragile beauty of the world around them, and encourage them to have a more conservational perspective.

To convey the aesthetic beauty of these settings in radio, three poems were written to bring to life the feeling someone would get from actually being there and to provide a sombre warning for the consequences of inaction.

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2022, WORLD WILDLIFE FUND (WWF)

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