The brief:To gather donations to help Equator's lowest social rank to improve their miserable and unfortunate situation, by demonstrating that without your help it is impossible to escape poverty.The Idea:To send to Intermon's database a microsite explaining and showing the existing difficulties of this social rank to improve and escape from poverty.How? In order to navigate, the user is obligated to make an effort while using the scroll tool simulating the everyday effort that Equatorians have to make to escape poverty and improve their situation.